Hospitality · Brand Experience
The Pelican
A neighborhood coffee brand shaped across cup, shelf and screen.
- Scope
- Identity · Packaging · Digital · Guest Experience
- Industry
- Specialty Coffee · Hospitality
- Location
- Vienna, Austria
What we shaped
A brand built beyond
the logo.
We helped shape The Pelican from first visual presentation to takeaway touchpoints, retail coffee packaging and the digital loyalty card guests carry on their phones.
The goal was not to create isolated design moments. It was to make the same calm, modern character survive across the entire guest journey.
Retail coffee
A range built for shelf presence
and everyday clarity.
As The Pelican grows its take-home coffee offer, the packaging system brings clarity to the range while keeping the brand recognizable. Each coffee feels individual, but part of one coherent family.
Digital loyalty
A digital loyalty card
guests actually keep.
The digital card extends the brand beyond the counter. Instead of a disposable paper card, regulars carry The Pelican on their own device. The demo shown here is intentionally static and makes no calls to the live loyalty system.
Scroll inside the phone to preview the card and rewards state.
Good coffee
comes back.
Show this card when you order.
Rewards
Closing thought
Shaping a coffee brand across
the guest journey.
From first impression to repeat visit, The Pelican shows how a hospitality brand can work consistently across physical and digital touchpoints.